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Question 1
- (Topic 2)
DIAGRAM TAKEN
An analyst at an organization has just learnt about bullet charts. For the latest dashboard, the analyst has decided to display the customer satisfaction rate from the latest 2018 customer survey results through a bullet chart while comparing it to the 2017 customer satisfaction rate.What can be gleaned from this chart?
CBDA dumps exhibit
Customer Satisfaction
120%
100%
80%
My answer: -
Reference answer: D
Reference analysis:

A bullet chart is a type of bar chart that shows progress towards a goal or performance against a reference line1. It consists of a bar representing the featured measure, a reference line denoting a target or threshold, and a background with qualitative ranges (such as poor, fair, good, excellent)2. In this case, the featured measure is the customer satisfaction rate for 2018, the reference line is the target of 70%, and the background ranges are 0-50% (poor), 50-70% (fair), 70-90% (good), and 90-120% (excellent). The chart also shows a thin black bar representing the customer satisfaction rate for 2017, which can be used for comparison. From the chart, we can see that the 2018 customer satisfaction rate is at 90%, which falls in the excellent range and exceeds the target of 70%. We can also see that the 2017 customer satisfaction rate was at 70%, which falls in the good range and meets the target. Therefore, the correct answer is D, as it summarizes both the 2018 and 2017 customer satisfaction rates and their relation to the target and the ranges.
References:1: Understanding and Using Bullet Graphs | Tableau, 2: Bullet Charts - What Is It And How To Use It - JSCharting

Question 2
- (Topic 2)
An analyst calculates the average, median, and mode values for a dataset.What type of analytics is the analyst performing?
My answer: -
Reference answer: D
Reference analysis:

Descriptive analytics is the type of analytics that summarizes and visualizes data to provide an overview of what has happened or is happening. Descriptive analytics uses techniques such as statistics, charts, graphs, and dashboards to display data in an understandable and meaningful way. Descriptive analytics can help analysts explore data, identify patterns, and communicate insights. Calculating theaverage, median, and mode values for a dataset is an example of descriptive analytics, as it provides a measure of central tendency for the data distribution. References:
✑ Certification in Business Data Analytics (IIBA ® - CBDA), IIBA, accessed on January 20, 2024.
✑ Business Data Analytics Certification - CBDA Competencies | IIBA®, IIBA, accessed on January 20, 2024.
✑ Guide to Business Data Analytics, IIBA, 2020, p. 15.
✑ The 4 Types Of Analytics Explained (With Examples), Analytics for Decisions, accessed on January 20, 2024.

Question 3
- (Topic 2)
A marketing department has established an analytics team. The analytics practice is stand- alone and analysts have limited insights into corporate strategy. Which is an expected result for analytics practices operating at the business unit level?
My answer: -
Reference answer: C
Reference analysis:

According to the IIBA® Guide to Business Data Analytics, analytics practices operating at the business unit level are characterized by a lack of alignment with the organization??s strategic objectives, a limited scope of analysis, and a siloed approach to data and insights1. This can result in analytics work that is not relevant, timely, or impactful for the organization as a whole, and that may not address the most critical business problems or opportunities. Therefore, the analytics team may conduct analysis that is of minimal value to the organization, or even detrimental if it leads to suboptimal decisions or actions.
References:1: IIBA® Guide to Business Data Analytics, Chapter 2: Business Data Analytics in Context, page 14-15

Question 4
- (Topic 2)
A large retail chain has asked their analytics team to complete a study on their customers' purchasing patterns. The analyst assigned to the study has decided to draw further insight by grouping customers based on their purchasing habits.This clustering approach is an example of:
My answer: -
Reference answer: C
Reference analysis:

Unsupervised learning is a category of data analysis techniques that does not require labeled data or predefined outcomes. Unsupervised learning aims to discover patterns, structures, or relationships in the data without any guidance or supervision. Clustering is a common example of unsupervised learning, where the data is grouped into clusters based on some similarity or distance measure. Clustering can help reveal customer segments, market trends, or product preferences, among other insights. References:Guide to Business Data Analytics, page 39; Introduction to Business Data Analytics: A Practitioner View, page 10.

Question 5
- (Topic 1)
The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:
My answer: -
Reference answer: D
Reference analysis:

One of the steps in identifying the research questions for business data analytics is to assess the feasibility and desirability of the proposed solution or change1. This involves understanding the needs, preferences, and satisfaction of the existing and potential customers. Therefore, asking whether the existing customers really like the product is a relevant research question for the analytics team. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 22.

Question 6
- (Topic 2)
A job satisfaction study is being considered. Half of the employees of the company will be interviewed by senior managers and the other half of the employees will be interviewed by an external market research company, using the same set of questions. Which of the following might be a concern for using this approach to collect study data?
My answer: -
Reference answer: A
Reference analysis:

Reliability is the degree to which a data collection method produces consistent results under the same conditions1. In this case, the reliability of the study data might be compromised by the different interviewers (senior managers vs. external market research company), who might have different biases, expectations, or rapport with the employees. This could affect how the employees respond to the same set of questions, and thus introduce variability in the data. Validity, timeliness, and precision are not directly affected by the choice of interviewers, as they depend more on the quality, relevance, and accuracy of the questions and the data analysis. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 26.

Question 7
- (Topic 1)
An online retailer of men's athletic apparel is seeking to become the market leader in the industry. To deliver on this strategy, the analytics team continuously collects data on the prices of competitorproducts and uses this information to adjust the retailer's prices. What type of analytics is the retailer using to maintain their pricing structure?
My answer: -
Reference answer: D
Reference analysis:

Prescriptive analytics is the type of analytics that the retailer is using to maintain their pricing structure, because it is a technique that uses data and models to recommend the best course of action for a given situation. Prescriptive analytics can help the retailer optimize their prices based on the data collected from the competitors, the market conditions, and the customer preferences, and thus achieve their strategic goal of becoming the market leader. References:
•Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 3: Analyze Data
•Understanding the Guide to Business Data Analytics, page 17
•CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 11

Question 8
- (Topic 1)
Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem. Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?
My answer: -
Reference answer: A
Reference analysis:

A qualitative open-ended question is a question that allows the respondent to express their thoughts, feelings, or opinions in their own words, without being constrained by predefined options or categories. A qualitative open-ended question can help the interviewer explore the underlying reasons, motivations, or perceptions of the respondent. Option A is a qualitative open-ended question, because it asks the respondent to explain how call volume affects their job satisfaction and well-being, which may vary from person to person and require elaboration. Options B, C, and D are not qualitative open-ended questions, because they ask the respondent to choose between two alternatives (B and D) or provide a numerical value ©, which are quantitative and closed-ended responses. References:
•Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 2: Source Data
•Understanding the Guide to Business Data Analytics, page 14
•CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 9

Question 9
- (Topic 1)
A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model?
My answer: -
Reference answer: C
Reference analysis:

A logical database model is a data model of a specific problem domain expressed independently of a particular database management product or storage technology. It describes data using notation that corresponds to a data organization used by a database management system, such as relational tables and columns. It also includes rules of normalization, which are the process of converting complex data structures into simple, stable data structures12 References: 1: Logical schema - Wikipedia 2: What Is a Data Model? | Coursera

Question 10
- (Topic 1)
An analyst at a phone manufacturing company is preparing a dashboard for Senior Executives that will cover past year's performance. It will be used in the upcoming senior leadership team meeting to make strategic decisions for the new year. While analyzing the data, the analyst found a lot of interesting revelations related to performance. What should the analyst keep in mind when preparing the Executive dashboard?
My answer: -
Reference answer: C
Reference analysis:

When preparing an executive dashboard, the analyst should keep in mind that the purpose of the dashboard is to provide a quick and clear overview of the past year??s performance and to support strategic decision making for the new year. Therefore, the analyst should keep the dashboard high-level, summarizing the key insights and metrics that are relevant and meaningful for the senior executives. The analyst should avoid cluttering the dashboard with too much detail or information that is not essential for the executives. The analyst should also use visual features, such as charts, graphs, and colors, to display the data in an organized and appealing way12 References: 1:Executive Dashboards: 10 Reporting Tips and Examples [2023] • Asana 2: How to Create Executive Dashboard & Reports - Ubiq BI

Question 11
- (Topic 1)
An analyst has just completed building a data model that shows the table structures including table names, table relationships with primary and foreign keys and column names with respective data types. What type of data model has the analyst just built?
My answer: -
Reference answer: A
Reference analysis:

A physical data model is the most detailed and specific type of data model, which shows how the data is stored, accessed, and manipulated in the database. It includes the table structures, column names, data types, primary and foreign keys, constraints, indexes, and other physical attributes of the data12. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 542: Data Modeling Essentials, Graeme Simsion and Graham Witt, 2005, p. 15.

Question 12
- (Topic 2)
An operations manager for a new hotel is in need of determining the optimum number of vans to purchase to shuttle guests to/from the airport. It will be necessary to determine the most efficient routes and schedule to follow to ensure guests do not experience excessive delays. Which business analytics technique would lend itself to supporting these types of business decisions?
My answer: -
Reference answer: A
Reference analysis:

Linear programming is a business analytics technique that can lend itself to supporting these types of business decisions. Linear programming is a mathematical method that optimizes the allocation of limited resources to achieve a desired objective, subject to a set of constraints1. Linear programming can help the operations manager to determine the optimum number of vans to purchase, the most efficient routes and schedule to follow, and the minimum cost or time to shuttle guests to/from the airport, by formulating a linear objective function and a system of linear inequalities that represent the relevant variables, parameters, and restrictions2.
The other options are not correct business analytics techniques for these types of business decisions. Factor analysis is a statistical method that reduces the dimensionality of a large set of correlated variables into a smaller set of uncorrelated factors that explain the underlying structure or patterns of the data3. Factor analysis can help the operations manager to identify the key factors that influence the guest satisfaction or loyalty, but it cannot help to optimize the resource allocation or efficiency. Regression is a statistical method that estimates the relationship between one or more independent variables and a dependent variable. Regression can help the operations manager to predict the demand or revenue of the hotel based on the variables such as season, price, or location, but it cannot help to optimize the resource allocation or efficiency. K-means clustering is a machine learning method that partitions a set of data points into a predefined number of clusters based on the similarity or distance between the data points. K-means clustering can help the operations manager to segment the guests into different groups based on their characteristics or preferences, but it cannot help to optimize the resource allocation or efficiency.
References:1: Guide to Business Data Analytics, IIBA, 2020, p. 532: Introduction to Business Data Analytics: A Practitioner View, IIBA, 2019, p. 93: Guide to Business Data Analytics, IIBA, 2020, p. 54. : Guide to Business Data Analytics, IIBA, 2020, p. 54. : Guide to Business Data Analytics, IIBA, 2020, p. 55. : Guide to Business Data Analytics, IIBA, 2020, p. 53. : Introduction to Business Data Analytics: A Practitioner View, IIBA, 2019, p. 9.
: Guide to Business Data Analytics, IIBA, 2020, p. 54. : Guide to Business Data Analytics, IIBA, 2020, p. 54. : Guide to Business Data Analytics, IIBA, 2020, p. 55.

Question 13
- (Topic 2)
To ensure their recommendation can be acted upon, the business analysis professional on the analytics team helps the team complete financial analysis to support their recommendation. As part of the financial analysis that's completed, the cost-benefit analysis shows positive net benefits starting in the 2nd year. The team feels this is sufficient to proceed with their strong endorsement of the recommendation.The business analysis professional:
My answer: -
Reference answer: D
Reference analysis:

According to the Guide to Business Data Analytics, a cost-benefit analysis is a technique that compares the costs and benefits of a project or decision over a period of time. The net benefit is the difference between the total benefits and the total costs. A positive net benefit indicates that the benefits outweigh the costs. However, a positive net benefit in one year does not necessarily mean that the project or decision is financially viable. The business analysis professional should also consider the cumulative net benefit, which is the sum of the net benefits over the entire time horizon. The cumulative net benefit reflects the overall value of the project or decision, taking into account the time value of money and the opportunity cost of capital. A project or decision is only financially feasible if the cumulative net benefit is positive at the end of the time horizon. Therefore, the business analysis professional should disagree with the team and suggest that they review the cumulative net benefit before endorsing the recommendation.
References: Guide to Business Data Analytics, page 55-56; CBDA Exam Blueprint, page 7; [Introduction to Business Data Analytics: A Practitioner View], page 19.

Question 14
- (Topic 2)
A real estate broker is tracking monthly sales between two of its teams. The results have been visualized using a Treemap chart. What is the advantage of using a Treemap chart, over a Sunburst chart to visualize the results?
My answer: -
Reference answer: B
Reference analysis:

A Treemap chart is a type of chart that displays hierarchical data as a set of nested rectangles, where the size and color of each rectangle represent a quantitative value and a categorical variable, respectively1. A Sunburst chart is a type of chart that displays hierarchical data as a set of concentric circles, where the size and color of each slice represent a quantitative value and a categorical variable, respectively2. Both charts are useful for visualizing hierarchical data structures, but they have different advantages and disadvantages. One advantage of using a Treemap chart over a Sunburst chart is that a Treemap chart is optimized to include more data points, as it uses a Cartesian coordinate system that fills the entire rectangular space of the chart area, whereas a Sunburst chart uses a polar coordinate system that leaves empty spaces in the corners of the chart area3. This means that a Treemap chart can display more levels of hierarchy, more categories, and more details than a Sunburst chart, without compromising readability or clarity. Therefore, the correct answer is B, as a Treemap chart is optimized to include more data than a Sunburst chart.
References:1: Treemap Charts in Excel - Easy Excel Tutorial, 2: Sunburst Chart in Excel - Easy Excel Tutorial, 3: Breaking down hierarchical data with Treemap and Sunburst charts| Microsoft 365 Blog

Question 15
- (Topic 2)
When reviewing the results of their analysis, the team is determining if the data supports their hypothesis and can be presented to decision makers. They are reviewing measures of variation, sample size and statistical significance. They realize that the p-value of 0.02 is lower than the initial target.This clearly indicates the team can:
My answer: -
Reference answer: C
Reference analysis:

According to the Guide to Business Data Analytics, a p-value is the probability of obtaining a test statistic at least as extreme as the one observed, assuming that the null hypothesis is true. A p-value is used to make conclusions in hypothesis testing by comparing it to a significance level, which is the maximum probability of making a type I error (rejecting the null hypothesis when it is true). If the p-value is less than or equal to the significance level, then there is strong evidence against the null hypothesis and it is rejected in favor of the alternative hypothesis. If the p-value is greater than the significance level, then there is weak evidence against the null hypothesis and it is not rejected. In this situation, the team realizes that the p-value of 0.02 is lower than the initial target, which means that the probability of observing such a result under the null hypothesis is very low. This clearly indicates that the team can reject the null hypothesis in favor of the alternative hypothesis, as there is sufficient evidence to support their hypothesis.
References: Guide to Business Data Analytics, page 57-58; CBDA Exam Blueprint, page 7; Understanding P-values | Definition and Examples - Scribbr

Question 16
- (Topic 1)
As the team discusses how to utilize the results of their data analysis to put forth a business recommendation, an analyst on the team voices concern over the current organizational culture presenting a roadblock to their ability to influence business decision making. Which of the following would be a justifiable concern at this stage of the team's efforts?
My answer: -
Reference answer: B
Reference analysis:

A justifiable concern at this stage of the team??s efforts is changing the mindsets of business stakeholders to trust insights gleaned from data over experience and intuition. This is because some stakeholders may have a strong attachment to their own opinions or beliefs, and may resist or ignore data that contradicts them. This can create a barrier to data-driven decision making, which requires a culture of curiosity, openness, and evidence-based reasoning. The team needs to communicate the value and validity of their data analysis, and persuade the stakeholders to adopt a data-driven mindset12 References: 1: Use Data to Accelerate Your Business Strategy 2: Data-Driven Decision Making: A Step-by-Step Guide

Question 17
- (Topic 2)
A lab is conducting a study on protein interactions. They have used the data to create a graph visualization.In graph visualization, what would an edge represent?
My answer: -
Reference answer: B
Reference analysis:

A graph visualization is a type of visualization that shows the relationships among data points by using nodes (or vertices) to represent the data points and edges (or links) to represent the connections between them1. A graph visualization can help reveal patterns, clusters, outliers, or hierarchies in the data2. In a graph visualization, an edge represents a link between two data points, indicating that they have some kind of association, interaction, similarity, or dependency3. For example, in a study on protein interactions, an edge could represent a physical or functional interaction between two proteins, such as binding, signaling, or regulation4.
A single data point, a collection of data points and links, and a dedicated algorithm that calculates the node positions are not correct definitions of an edge in a graph visualization. A single data point is represented by a node, not an edge, in a graph visualization. A collection of data points and links is the whole graph, not an edge, in a graph visualization.
A dedicated algorithm that calculates the node positions is a method of graph layout, not an edge, in a graph visualization. A graph layout is the way the nodes and edges are arranged in a graph visualization, which can affect the readability, aesthetics, and interpretation of the graph.
References:1: Guide to Business Data Analytics, IIBA, 2020, p. 692: Data Visualization:
The Definitive Guide, Tableau, 3: Graph Visualization: The Definitive Guide, Tableau, 4: Protein Interaction Networks, Nature, . : Graph Visualization: The Definitive Guide, Tableau, . : Guide to Business Data Analytics, IIBA, 2020, p. 69. : Data Visualization: The Definitive Guide, Tableau, . : Graph Visualization: The Definitive Guide, Tableau, . : Protein Interaction Networks, Nature, . : Graph Visualization: The Definitive Guide, Tableau, .

Question 18
- (Topic 2)
Interested in ensuring that analytics continues to contribute value to the overall organization, the lead analyst suggests developing a long term plan to define how the enterprise will identify, store, manage, share, and use its data long-term.The analyst is proposing the development of a:
My answer: -
Reference answer: C
Reference analysis:

A data strategy is a long-term plan that defines how the enterprise will identify, store, manage, share, and use its data to achieve its business goals and objectives1. A data strategy aligns the data vision, mission, principles, and policies with the business strategy, and guides the data governance, data quality, data architecture, data security, data integration, data analytics, and data culture of the organization2. A data strategy helps the organization to leverage its data as a strategic asset, to create value, to improve performance, and to gain competitive advantage3.
A data roadmap is a document that outlines the specific actions, milestones, deliverables, and timelines for implementing the data strategy. A data roadmap is a tactical tool that helps the organization to prioritize, coordinate, and communicate its data initiatives, and to track its progress and outcomes. A data roadmap is not a long-term plan, but a dynamic and flexible plan that can be updated and revised as the data strategy evolves.
A business strategy is a high-level plan that defines how the enterprise will achieve its vision, mission, and goals in a competitive market. A business strategy sets the direction, scope, and value proposition of the organization, and guides its decisions on resource allocation, product development, customer segmentation, pricing, marketing, and differentiation. A business strategy is not a plan that defines how the enterprise will identify, store, manage, share, and use its data, but a plan that defines how the enterprise will create and sustain value for its stakeholders.
A data management plan is a document that describes the data that will be collected, generated, or used in a specific project, and how the data will be handled, stored, preserved, shared, and reused during and after the project. A data management plan is a operational tool that helps the project team to comply with the data policies, standards, and best practices of the organization, and to ensure the quality, integrity, security, and accessibility of the data. A data management plan is not a long-term plan, but a project- specific plan that can be modified and updated as the project progresses.
References:1: Guide to Business Data Analytics, IIBA, 2020, p. 392: Introduction to Business Data Analytics: An Organizational View, IIBA, 2019, p. 143: Data Strategy: The Definitive Guide, Tableau, . : Data Strategy: The Definitive Guide, Tableau, . : Data Roadmap: The Definitive Guide, Tableau, . : Business Strategy: The Definitive Guide, Tableau, . : Business Strategy: The Definitive Guide, Tableau, . : Data Management Plan: The Definitive Guide, Tableau, . : Data Management Plan: The Definitive Guide, Tableau, .
: Data Strategy: The Definitive Guide, Tableau, . : Guide to Business Data Analytics, IIBA, 2020, p. 39. : Introduction to Business Data Analytics: An Organizational View, IIBA, 2019, p. 14. : Data Strategy: The Definitive Guide, Tableau, . : Data Roadmap: The Definitive Guide, Tableau, . : Business Strategy: The Definitive Guide, Tableau, . : Data Management Plan: The Definitive Guide, Tableau, .

Question 19
- (Topic 1)
A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested?
My answer: -
Reference answer: A
Reference analysis:

A street address is a primitive data element, because it is a basic unit of data that cannot be further decomposed into smaller components. A primitive data element has a distinct name, definition, format, and value domain. A street address can be used to identify the location of an employee or a customer, and it can be stored as a string or a combination of numbers and characters. Options B, C, and D are not primitive data elements, because they can be further broken down into smaller components. For example, a first name can be divided into a prefix, a given name, and a suffix. A customer name can be composed of a first name and a last name. A work phone number can be split into a country code, an area code, and a local number. References:
•Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 2: Source Data
•Business analysis data dictionary – The Functional BA
•CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 15

Question 20
- (Topic 2)
The finance manager has reported that customers are taking much longer to remit payments this year than last. They would like help in finding a solution to address the situation. One suggestion was to offer a 10% discount to entice customers to pay their invoices in full within the first 30 days. Before offering the discount, the finance manager would like the analytics team to do some research to determine if there is value in addressing the accounts receivable problem. Which of the following is a valid question to ask in this situation?
My answer: -
Reference answer: A
Reference analysis:

According to the Guide to Business Data Analytics, one of the steps in conducting business data analytics is to identify the research questions that will guide the analysis and help answer the business problem or opportunity. The research questions should be relevant, specific, measurable, achievable, and testable. In this situation, the business problem is the delay in customer payments and the potential solution is to offer a discount. A valid question to ask in this situation is whether discounts have been offered before, and if so, what was the effect on customer behavior and profitability. This question is relevant because it can help assess the feasibility and effectiveness of the proposed solution. It is also specific, measurable, achievable, and testable, as it can be answered by collecting and analyzing historical data on customer payments and discounts.
References: Guide to Business Data Analytics, page 47-48; CBDA Exam Blueprint, page 7; [Introduction to Business Data Analytics: A Practitioner View], page 15.

Question 21
- (Topic 2)
A company wants to run a monthly promotion on batteries that cost 15 cents each and sells for 50 cents. At this price, they typically sell 1000 batteries and generate a profit of 35 cents per battery for a total profit of $350. The analytics team was asked to test two price points - 20% off (i.e. a sale price of 40 cents) and 40% off (i.e., a sale price of 30 cents). The survey data completed by 10000 participants was analyzed and showed that a 20% savings would result in sales of 1200 batteries and the 40% savings would result in 1800 batteries being sold. The team's initial recommendation was to recommend the 40% discount. Now that they are validating their recommendations, they decide to:
My answer: -
Reference answer: B
Reference analysis:

Linear bias is a type of cognitive bias that assumes a linear relationship between two variables, when in fact the relationship may be more complex or nonlinear. In this case, the analytics team assumed that the higher the discount, the higher the sales and profit, without considering other factors that may affect customer behavior, such as price elasticity, perceived quality, or competition. By changing their recommendation, the team can avoid making a suboptimal decision that may result in lower profit or customer satisfaction.
References:10 Cognitive Biases in Business Analytics and How to Avoid Them, page 5; [Business Data Analytics: A Decision-Making Paradigm], page 9.

Question 22
- (Topic 2)
While formulating the results from completed analysis, the analytics team is applying different techniques to determine an optimal solution to the specified business problem. Which of the following runs the risk of introducing bias in their decision making process?
My answer: -
Reference answer: B
Reference analysis:

Expert judgement and experience are valuable sources of knowledge and insight for business data analytics, but they can also introduce bias in the decision making process. Bias is a tendency to favor or reject a certain perspective, outcome, or solution based on personal or subjective preferences, beliefs, or expectations. Bias can affect the quality, validity, and reliability of the data analysis and the resulting decisions. Some examples of bias that can affect expert judgement and experience are confirmation bias, availability bias, anchoring bias, and overconfidence bias. To avoid or minimize bias, business data analysts should apply critical thinking, data literacy, and ethical principles throughout the data analysis process. They should also seek diverse perspectives, challenge assumptions, validate findings, and communicate uncertainties and limitations. References:10 Cognitive Biases in Business Analytics and How to Avoid Them; Business Data Analytics: A Decision-Making Paradigm, page 8; Guide to Business Data Analytics, page 11.

Question 23
- (Topic 2)
An analyst is performing regression analysis and reviewing the results. They would like to rescale the variables in the model to more clearly reflect the relationship between the regression coefficients.Which technique could be used to rescale the variables?
My answer: -
Reference answer: C
Reference analysis:

Normalization is a technique that rescales the values of the variables in a data set to a common range, such as [0,1] or [-1,1]. Normalization can help reduce the effect of outliers, improve the performance of some algorithms, and make the interpretation of the regression coefficients easier and more consistent. Normalization can be done using different methods, such as min-max scaling, z-score scaling, or unit vector scaling. References:Guide to Business Data Analytics, page 41; Introduction to Business Data Analytics: A Practitioner View, page 12.

Question 24
- (Topic 2)
What is the relationship between a Customer entity and an Order entity, where a customer entry will be present in the Customer entity regardless of whether an order was made?
My answer: -
Reference answer: C
Reference analysis:

A zero-to-many relationship between two entities means that one instance of the first entity can be associated with zero or more instances of the second entity, and one instance of the second entity can be associated with only one instance of the first entity1. In this case, a customer entry will be present in the Customer entity regardless of whether an order was made, which means that a customer can have zero or more orders, but an order can only belong to one customer. Therefore, the relationship between Customer and Order is zero-to-many.
References:1: Entity Relationship Diagram (ERD) Tutorial - Part 1

Question 25
- (Topic 1)
Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the capability can be developed within its organization. The analyst is getting started and recognizes the need to show value from the onset of their work to gain upper management's trust and future funding. What action will accomplish these objectives?
My answer: -
Reference answer: C
Reference analysis:

The best action for the analyst to show value from the onset of their work is to develop a meaningful question that can be answered with data the company already has in its possession. This way, the analyst can demonstrate the potential of analytics to solve relevant business problems, without spending too much time or resources on data collection or market research. The question should also be aligned with the organization??s strategy and goals, and provide actionable insights for decision making12. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 202: Data Science for Business, Foster Provost and Tom Fawcett, 2013, p. 14.

Question 26
- (Topic 2)
The analytics team discovers there is an abundance of data available to them from various sources. They are excited about the potential of turning this data into usable information for their organization.They decide to focus the analytics work on:
My answer: -
Reference answer: D
Reference analysis:

According to the IIBA® Guide to Business Data Analytics, analytics work should be driven by well-defined business problems or opportunities that are aligned with the organization??s strategic objectives1. Having an abundance of data does not necessarily mean that all of it is relevant, reliable, or useful for the analytics purpose. Therefore, the analytics team should focus on using the data to answer a limited number of key questions that are derived from the business context and that can generate actionable insights and outcomes. This approach can help the analytics team prioritize the most important data sources, methods, and tools, as well as avoid wasting time and resources on analysis that is not impactful or meaningful for the organization.
References:1: IIBA® Guide to Business Data Analytics, Chapter 3: Business Data Analytics Process, page 24-25

Question 27
- (Topic 1)
The analytics team is assessing the results of their analysis. They are surprised to find that their data indicates two events seem to be strongly related even though the general belief in the organization is that they are independent of each other. Knowing that this information will be used for decision making, they are concerned about presenting this data. At an impasse, the business analysis professional reminds them that the data can be presented as long as the team has:
My answer: -
Reference answer: D
Reference analysis:

The ability to rerun the data analysis and the results are the same is the condition that the team should have before presenting the data, because it is a technique that ensures the validity, reliability, and reproducibility of the data analysis. By rerunning the data analysis, the team can verify that the results are consistent and not affected by random errors, biases, or anomalies. The team can also confirm that the data analysis process is well- documented, transparent, and traceable, and that the results can be replicated by other analysts or stakeholders. This can minimize the risk of acting on the data, and increase the confidence and trust in the data analysis. References:
•Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 4: Interpret and Report Results
•Understanding the Guide to Business Data Analytics, page 9
•Business Data Analytics (IIBA®-CBDA Exam preparation) | Udemy, Section 4: Interpretand Report Results, Lecture 20: Data Validation and Verification

Question 28
- (Topic 2)
After completing their data analysis, an analyst is drawing out the results, explaining the methods and processes used, and identifying any limitations or weaknesses in the data or methods applied. While performing these steps, which recommended practice would the analyst apply?
My answer: -
Reference answer: B
Reference analysis:

According to the IIBA® Guide to Business Data Analytics, communication is a key skill for analysts, as it involves conveying the results, methods, and limitations of the data analysis to various stakeholders in a clear, concise, and meaningful way. To communicate effectively, analysts need to understand the communication needs of stakeholders, such as their level of interest, knowledge, and influence, their preferred format and frequency of communication, and their expectations and objectives. Byunderstanding the communication needs of stakeholders, analysts can tailor their messages, choose the appropriate language and tone, and select the most suitable communication channels and media. Therefore, the correct answer is B, as understanding the communication needs of stakeholders is a recommended practice for analysts while performing the steps of drawing out the results, explaining the methods and processes used, and identifying any limitations or weaknesses in the data or methods applied. References: : [IIBA® Guide to Business Data Analytics], Chapter 4: Business Data Analytics Techniques, page 49, : [IIBA® Guide to Business Data Analytics], Chapter 5: Business Data Analytics Competencies, page 63-64, : [IIBA® Guide to Business Data Analytics], Chapter 6: Business Data Analytics Communication, page 71-72

Question 29
- (Topic 1)
A government agency is conducting a study on the performance of 12th grade students' in mathematics across the country. In particular, they want to understand if there is a relationship between intelligence and scores, as well as the difference in performance between various locations. Which combination of inferential statistics procedures should be used?
My answer: -
Reference answer: C
Reference analysis:

A correlation co-efficient is a measure of the strength and direction of the linear relationship between two variables, such as intelligence and scores. A correlation co-efficient can range from -1 to 1, where -1 indicates a perfect negative relationship, 0 indicates no relationship, and 1 indicates a perfect positive relationship12. An analysis of variance (ANOVA) is a procedure that tests whether the means of two or more groups are significantly different from each other, such as the performance of students across various locations. ANOVA can compare the variation within eachgroup and the variation between groups to determine if there is a statistically significant difference among the group means34. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 582: Statistics for Business and Economics, David R. Anderson et al., 2014, p. 7133: Guide to Business Data Analytics, IIBA, 2020, p. 594: Statistics for Business and Economics, David R. Anderson et al., 2014, p. 849.

Question 30
- (Topic 1)
A Human Resource manager recently learned that their competitor reduced employee attrition rates by 20
My answer: -
Reference answer: B
Reference analysis:

Descriptive analytics is a type of analytics that summarizes and visualizes the data to provide an overview of what has happened or is happening, such as the attrition rates and the personality test scores of the employees12. The team has been asked to perform descriptive analytics to explore possible relationships between the data variables, without making any predictions or prescriptions for the future. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 182: Business Analytics: Data Analysis & Decision Making, S. Christian Albright and Wayne L. Winston, 2015, p. 5.

Question 31
- (Topic 1)
A call center has requested to review their sales conversion data for the month. The analyst working on this request is trying to identify the chart that will effectively present the data, which includes: the number of leads, the number of calls made, the number of calls completed, the number of customers interested and the number of sales. What chart should the analyst use to show the values across each stage of the pipeline?
My answer: -
Reference answer: B
Reference analysis:

A funnel chart is a type of chart that shows the values of different stages of a process, such as a sales pipeline, where each stage represents a subset of the previous one. A funnel chart is useful for showing the conversion rate, the drop-off rate, and the potential revenue or profit at each stage12. A funnel chart would be an effective way to present the data requested by the call center, as it would show the number of leads, calls, customers, and sales, as well as the percentage of change between each stage. References: 1: Guide to Business Data Analytics, IIBA, 2020, p. 662: Data Visualization: A Practical Introduction, Kieran Healy, 2018, p. 233.

Question 32
- (Topic 2)
The CustomerOrder entity will include information on all customer orders. Applying database normalization rules, which set of attributes will need to be normalized to avoid redundancies?
•Customerld
•CustomerPhone
•Orderld
•OrderDate
•ProductName
•ProductQuantity
•OrderTotal
My answer: -
Reference answer: B
Reference analysis:

Database normalization is the process of organizing the data in a database to reduce redundancy and improve integrity, consistency, and performance1. Database normalization rules are based on the concept of normal forms, which are levels of database design that meet certain criteria2. One of the most common normal forms is the third normal form (3NF), which states that a table should not have any transitive dependencies, meaning that a non-key attribute should not depend on another non-key attribute3. In the CustomerOrder entity, the set of attributes that will need to be normalized to avoid redundancies are ProductName and ProductQuantity, as they are non-key attributes that depend on another non-key attribute, Orderld. This means that the same product information may be repeated for different orders, which could lead to data inconsistency, duplication, or update anomalies. To normalize this set of attributes, a separate table should be created for the OrderDetails entity, which would have Orderld, ProductName, and ProductQuantity as its attributes, and Orderld and ProductName as its composite primary key.
The other sets of attributes do not need to be normalized to avoid redundancies, as they do not violate the 3NF. CustomerPhone and ProductName are non-key attributes that depend on the primary key, Customerld and Orderld respectively, which is allowed by the 3NF. Orderld and ProductName are part of the composite primary key of the OrderDetails entity, which is also allowed by the 3NF. Customerld and OrderDate are both primary keys of the Customer and Order entities respectively, which are also allowed by the 3NF. References:1: Guide to Business Data Analytics, IIBA, 2020, p. 442: Introduction to Business Data Analytics: A Practitioner View, IIBA, 2019, p. 93: Database Normalization: The Definitive Guide, Tableau, . : Database Normalization: The Definitive Guide, Tableau, .
: Guide to Business Data Analytics, IIBA, 2020, p. 44. : Introduction to Business Data Analytics: A Practitioner View, IIBA, 2019, p. 9. : Database Normalization: The Definitive Guide, Tableau, . : Database Normalization: The Definitive Guide, Tableau, .

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