27 September, 2024

How Many Questions Of Marketing-Cloud-Email-Specialist Practice Test

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Total 281 questions Full Exam Access

Question 1

What is a true statement about Subscriber Key? (Choose 3)

SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

SubscriberKey and Primary Key are interchangeable terms

Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

Subscriber Key determines what update types will be available when importing data

Question 2

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

Subscriber Group

Send Log

Data Filter

Web Collect

Question 3

Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

Style alt text for when images do not display automatically.

Add background colorsthat match branding.

Use custom corporate font to match their brand.

Make the email completely image based.

Question 4

What three methods are used to import data into a data extension?

API, Import Filter, and Import Activity

API, Data Filter, and Import Activity

Import Wizard, Data Filter, and Import Activity

Import Filter, Import Data, and Automation

API, Import Wizard, and Import Activity

Question 5

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

Use the Import Activity to overwrite the records in the data extension.

Use the Import Wizard to add new records into the data extension.

Use the Import Wizard to overwrite the records in the data extension.

Use the Import Activity to add new recordsinto the data extension.

Question 6

A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?

Send Email

Guided Send

Send Preview

Test Send

Question 7

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

Select the updatetype "Overwrite"

Ensure the data extension has a Primary Key

Select the update type "Add and Update"

Select the update type "Add Only"

Question 8

Whichis a fundamental component of coding responsive emails?

CSS3 @media Queries

Span Tags

SQL Queries

Anchor Tags

Question 9

Northern Trail Outfitters wants to create awelcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7

Filter Activity

Random Split

Decision Split

Engagement Split

Question 10

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

Delivery Profile

Send Definition

Send Classification

Sender Profile

Question 11

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

Ensure the Nullable box is not checked for the First_Name field

Fill in the source data with "Valued Customer" for each blank First_Name field

Mark First_Name as the Primary Key

Make "Valued Customer" the Default Value for the First_Name field

Question 12

Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

Shared Data Extension Permissions

Date/Time Range for Access

Data Extension Sharing Rules

Manage Data Extension Policies

Question 13

A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the AllSubscriber Lists.

The email will be sent to the email address stored on All Subscriber Lists

The email will be sent to the email address stored on Data Extension

The email will be sent to the field marked as the Primary Key

The email will besent to the subscriber Key on All Subscribers List

Question 14

Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gearpreference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

Create a test list with all possible content variations and send test emails to that list.

Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.

Create a test data extension with all possible content variations and send a test email to that data extension.

Create an automation with asend activity that deploys test emails to a test data extension.

Question 15

A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

Scheduled Send Emails

Predictive Email

Journey Builder

Automation Studio

Question 16

A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

Email Send Wizard

User-initiated email message

Email templates

HTML Paste

Question 17

EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and it's required to render on Mobile.
(Choose 2)

Standard Template with Content boxes

Mobile Design Template with Content Boxes

Mobile Design template

HTML Paste

HTML Paste template with Content Boxes

Question 18

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

Customer ID is Primary Key and relates to Subscriber Key

Email Address is Primary Key and relates to SubscriberID

Customer ID is Primary Key and relates to Subscriber ID

Email Address is Primary Key and relates to Subscriber Key

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Total 281 questions Full Exam Access