04 October, 2024

The Avant-garde Guide To Marketing-Cloud-Email-Specialist Samples

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Total 281 questions Full Exam Access

Question 1

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

Email Open Tracking

Stored Content Boxes

Link tooltips

Physical Mailing address

Question 2

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

Triggered Email

Test Send

Guided Send

User Initiated Email

Question 3

Which three content blocks do you need to create using AMPscript to enable personalization?

First Name, Introduction, Conclusion

Full Name, Introduction, Conclusion

Greeting, First Name, LastName

Greeting, Introduction, Conclusion

Question 4

Where can a marketer see the performance summary of a recent email send?

Summary tab

Job Links tab within Tracking

Overview Tab within Tracking

Send Performance Tab

Question 5

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

Select the IT users from the Notification Settings panel onthe Overview page in Automation Studio.

Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.

Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff inthe Run Completion field.

Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Question 6

Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

Content Builder

Content Detective

Inbox Preview

Triggered Send

Question 7

Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

Create an automation to begin when information changes on a store object using a workflow rule

Create a file drop automationto initiate when the store’s data extension is updated via import

Create a scheduled automation to import the file on a recurring basis with store information

Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Question 8

What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

Data Table

Data Extension

Data List

List

Subscriber Table

Question 9

A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

Triggered send

Template send

Automated send

Send email

Question 10

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

SQL Query Activity

Segment Activity

Filter Activity

Data Extract Activity

Question 11

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

Create dynamic rules based on customers’ preferences in order to send specific content.

Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D

Send customers one email per preference choice to ensure customers receive what they want.

Create emails to include all preference options so that customers don’t miss any content.

Question 12

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers

Create a folder structure prior to importing assets.

Import duplicate copies of content for different messages or groups.

Establish a naming convention optimized for search.

Review permissions and roles for users accessing Content Builder.

Focus on creating and importing content for oneprimary channel.

Question 13

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

Link Help Text

Link Conversion Tracking

Link Tooltip

Link Tracking Alias

Question 14

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

SQL Query activity

Data Extract activity

Filter activity

Segment activity

Question 15

If you don't have the option for offline tactics what could you consider? (Select 3)

Require email to create an account on website

Registration with incentive on website

Drive online loyalty program registration requiring email address

Promotecontent via social media that does not requires email registration to access

Question 16

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action.The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customerstill has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants toautomate sending the emails. Which process could the bank use?

Use Query Activities

Use Drag and Drop Segmentation to create data filters

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and useFilter activities

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Question 17

Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?

Shared Data Extensions

Shared Portfolio Items

Shared Emails

Shared Publication Lists

Question 18

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

Opting customers in automatically

Personalized recommendations

Sending multiple emails in one day

Preventing customers from opting out

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Total 281 questions Full Exam Access