30 September, 2024

The Secret Of Salesforce Marketing-Cloud-Email-Specialist Test Preparation

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Total 281 questions Full Exam Access

Question 1

A marketer wants to overwrite the data in adata extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Create an import using the Import Wizard in Automation Studio.

Create an Import Activity and execute it manually.

Create an import using theImport Wizard in the Email Application.

Create an Import Activity to use in a workflow in Automation Studio.

Question 2

Which two best practices should thecustomer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

Plan for content to be used cross-channel, eliminating duplicates.

Create folders for each type of uploaded content.

Import all content up front, rather than piece by piece.

Optimize the way content is stored with a naming convention.

Question 3

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

Send generic content to appeal to all audiences.

Send multiple emails a day to keep the brand top of mind.

Set cadence expectations up front with subscribers.

Use subscriber data to dynamically populate email content.

Question 4

What does the validate tool check for? (Check all that apply)

The presence of an unsubscribe link

Invalid email address

A physical mailing address

Correct syntax for attributes

That each content area specified in the dynamic content rule exists

Question 5

Northern TrailOutfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

Engagement Split

Filter Activity

Decision Split

Random Split

Question 6

A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

Data Extension Fields

Email Address

Order History

List Attributes

Question 7

A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

Choose the appropriate date format.

Name the new import definition.

Map the attributes in the file.

Select the delimiting character.

Question 8

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Sender Profile

Content information

Can-SPAM classification

Delivery Profile

Question 9

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

Soft Bounce

Blocked Bounce

Hard Bounce

Undeliverable

Question 10

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

Keep SPAM complaints under 10%

Keep SPAM complaints under .01%

Make unsubscribe easyand honor immediately

Email never mandatory for customer interaction

Accurately identify the sender in the header information.

Question 11

NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

Create an image content block that accommodates pictures

create a free flow content block that accommodates text and images

create an html content block and code the content by hand

create a text content block that accommodates text

Question 12

A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

style or text for when images do not display automatically

add background colors that match branding

let them be completely image based

use custom corporate font to match NTObrand

Question 13

NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

Filter Activity

Data Filter

SQL Query

Filtered Group

Question 14

What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

Use double Opt-in to avoid getting blacklisted.

Maintain a consistent "From Name"

Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

Consider Subscriber engagement....send only to most engaged subscribers.

Email sign-up on website.

Use email templates

Question 15

Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?

System Preferences

Subscriber Key

Subscriber Attributes

Primary Key

Question 16

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

List Detective

Preview andtest

Send Flow

Test Send

Question 17

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

Attribute, Value, Operator,Content

Lists, Value, Operator, Images

Preferences, Value, Operator, Lists

Customers, Value, Operator, Content

Question 18

A 15 person management team wants to review test emails built in email studio prior to live deployment based oncontent that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.

create a list composed of the management team prepare test tothe subject and use the send flow to send email to the list.

find each individual with subscriber preview and test send to each individual recipient

create a test data extension composed of the management team and test send to the test data extension

create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

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Total 281 questions Full Exam Access