06 October, 2024

Verified Salesforce Marketing-Cloud-Email-Specialist Testing Material Online

Approved of Marketing-Cloud-Email-Specialist practice exam materials and training tools for Salesforce certification for IT examinee, Real Success Guaranteed with Updated Marketing-Cloud-Email-Specialist pdf dumps vce Materials. 100% PASS Salesforce Certified Marketing Cloud Email Specialist (SP19) exam Today!

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Total 281 questions Full Exam Access

Question 1

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

Set Data Retention in the Properties of the data extension to delete records older than 30 days.

Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.

Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.

Question 2

A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliancewith the CAN-SPAM Act? (Choose three.)

The subject line contains a promotion to entice the recipient.

The email body presents the transactional content prior to any commercial content.

The email body presents any commercial content prior to the transactional content.

The email confirms a transaction between the recipient and sender.

The subject line is transactional in nature and non-promotional.

Question 3

Northern Trail Outfitter's Quality Assurance process requiresthat a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

Send Flow

User-Initiated Email

Send Activity

Guided Send

Question 4

NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

Include @media query CSS in the email

Use a Basic, Empty or Themed Template in Content Builder

Use inline CSS styling on all HTML elements

Include style="display:block" on all images

Question 5

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."

Create a Test data extension that contains the five content variations the two team members need to validate.

Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Question 6

NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a databasethis data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for finalapproval. Using automation studio how can NTO assure that the catalogue stays up to date

create and AP drivento put the data directly into data extension when any data is changed.

create a schedule automation that runsevery 15 min to import the filemultiple times a day.

create a file drop automation to import the files when placed on the specific directory on the…. FTP.

create a schedule automation to import the file and send two email each time when changes were detected.

Question 7

What is an Automation Studio activity? (Choose 3)

Wait Activity

Send Email

Triggered Send

Transfer File Activity

A/B Test Send Activity

Question 8

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

Sender and recipient profiles

Campaign and journey

Email and journey

Journey and contact

Question 9

Northern Trail Outfitters' marketing team includes the nearest store tocustomers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

Create an automation to begin when Information changes on astore object using a workflow rule.

Create a scheduled automation to import the file on a recurring basis with store information.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

Createa file drop automation to initiate when the store's data extension is updated via import.

Question 10

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

Subscribers who click on a specific link

Performance data on the Overview tab

Number of clicks from mobile devices

Images showing how the email rendered on different devices

Question 11

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter,weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

Create suppression lists for each communication type, and associate the suppression list on the send definition.

Create separate data extensions foreach communication type and customize the subscription page.

Create a Boolean field for each communication type in the data extension and update the Profile Center.

Create publication lists for each communication type, and associate the publication list on the send definition.

Question 12

How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
Northern Train Outfitters wants to display different content areas based on the subscriber data.
What can be used to accomplish this? Choose 2 answers

Profile Mapping

AMP script

Dynamic Content

Personalization Strings

Question 13

A marketer wants to usepersonalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

Personalization strings are case sensitive

Personalization strings are noted by two sets of double percent symbols

Personalization strings can appear in the subject line or body of the email

When using subscriber data, the attribute or field should have a default value

Personalization strings are limited to profile attributes

Question 14

Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

Exclude old or inactive email addresses.

Ensure the spam complaint rate is between 1% and 3%.

Purchase lists from companies that guarantee users have opted in.

Encourage subscribers to add the company's sending domain to their contacts.

Authenticate email sending to distinguish it from spammers.

Question 15

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A callto action can be text or an image based button

A call to action should be direct and action-oriented

A call to action below the fold performs best

Text buttons receive more clicks than graphics

Question 16

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

Import Activity

File Transfer Activity

Group Refresh

Query Activity

Question 17

Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

Send earlier in the day to give subscribers more time to check email.

Add a clear, brief, and urgent call-to-action.

Use images, not text, to improve email look and branding.

Include relevant preheader text in every email.

Question 18

After receiving a GDPR "Right to Be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio.
Where should this action be initiated in Marketing Cloud?

Contact Builder > Contacts Configuration

Email Studio > All Subscribers

Administration > Contacts

Contact Builder > All Contacts

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Total 281 questions Full Exam Access